Essencraft ("Essencraft", "we", "us", or "our") respects the privacy of our users ("you" or "your"). This Privacy Policy describes in detail how we collect, use, disclose, and safeguard your information through our website located at https://essencraft.com (the "Site").

1. Information We Collect

We collect two main categories of information about you when you interact with the Site:

• Personal Information: This refers to data that can be used to directly identify you as an individual. We collect this information through various methods on the Site, including:

1. Order Placement and Account Creation: When you place an order for our Products or create an account on the Site, we collect information such as your name, billing address, shipping address, email address, phone number (optional), and payment information (credit card number, expiration date, etc.).

1. Contact Forms: If you contact us through a contact form on the Site, we may collect your name, email address, and any other information you include in your message.
2. Surveys and Contests: We may occasionally offer surveys or contests on the Site. Participation in these activities may be voluntary, and you may choose to disclose additional personal information such as your demographics or preferences.
• Non-Personal Information: This encompasses data that does not directly identify you. It is collected automatically through various technologies as you browse the Site, and may include:
1. Device Information: We collect information about the device you use to access the Site, such as your browser type, operating system, IP address, device identifier, and general location information (city, state, country).
2. Usage Data: We collect information about your activity on the Site, such as the pages you visit, the products you view, the searches you perform, and the links you click.
3. Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing activity and interactions with the Site. These technologies help us remember your preferences, understand how you use the Site, and improve your overall experience. You can control your cookie preferences through your web browser settings.

2. How We Use Your Information

The information we collect from you is used for various purposes to improve your experience, operate our business effectively, and comply with legal requirements. Here's a breakdown of the primary uses:

• Order Fulfillment and Account Management: We use your personal information to process your orders, send order confirmations and shipping notifications, manage your account, and provide customer service.
• Marketing and Communication: With your consent, we may use your email address to send you marketing communications, such as newsletters, promotional offers, and product updates. You can opt out of receiving these communications at any time by following the unsubscribe instructions included in the emails.
• Site Personalization and Improvement: We use your browsing activity and preferences to personalize your experience on the Site, recommend products you might be interested in, and improve the overall functionality and design of the Site.
• Data Analysis and Research: We analyze both personal and non-personal information to understand user trends, identify areas for improvement, and conduct market research to develop better products and services.
• Fraud Prevention and Security: We use your information to help prevent fraudulent activity, protect the security of the Site, and comply with applicable laws and regulations.

3. Sharing Your Information

We understand the importance of data privacy and will not share your personal information with third parties except in the following limited circumstances:

• Third-Party Service Providers: We work with various third-party service providers who help us operate the Site and deliver our services. These providers may have access to your personal information only to perform specific tasks on our behalf, and are contractually obligated to keep your information confidential and secure.
• Legal Requirements: We may disclose your information if we are required to do so by law or in the good faith belief that such disclosure is necessary to comply with a court order, subpoena, or other legal process, or to protect the rights, property, or safety of Essencraft, our users, or the public.

4. Data Retention

We will retain your personal information for as long as it is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Here are some examples of how long we may retain your data:

• Order Information: We may retain order information for a reasonable period to handle returns, exchanges, warranties, or any potential legal disputes.
• Account Information: We will retain your account information as long as your account is active. You can choose to deactivate your account at any time, and we will remove your personal information upon deactivation, except for any data necessary for legal or compliance purposes.

• Marketing Communications: If you opt out of receiving marketing communications from us, we will retain your email address on a suppression list to ensure we don't send you any further unwanted emails.

5. Your Choices

We empower you to control your information and how it is used. Here are some ways you can manage your privacy preferences:

• Accessing and Updating Your Information: You can access and update your personal information through your account settings on the Site. This allows you to keep your information accurate and complete.
• Opting Out of Marketing Communications: You can unsubscribe from our marketing emails by following the unsubscribe instructions included in each email. You can also manage your communication preferences through your account settings.
• Controlling Cookies: Most web browsers allow you to control cookies through your settings. You can block cookies altogether, or set your browser to notify you when a website attempts to store a cookie on your device. Please be aware that disabling cookies may limit your ability to use certain features of the Site.

6. Security

We take the security of your information very seriously and implement various measures to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure Sockets Layer (SSL) Encryption: We use SSL encryption to protect your personal information during transmission over the internet.
• Password Protection: We store your account password in a secure, encrypted format.
• Regular Security Reviews: We conduct regular security reviews to identify and address any potential vulnerabilities.

However, it is important to remember that no website or internet transmission is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Children's Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us at [Your Email Address]. We will promptly delete any personal information we have collected from your child.

8. Cross-Border Transfers

Your information may be transferred to and processed in countries other than the country in which you are located, including the United States. These countries may have different data protection laws than your own country. By using the Site, you consent to the transfer of your information to these countries.

9. California Consumer Privacy Act (CCPA) - For Users in California

If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA) regarding your personal information. These rights include:

• The right to know what personal information we collect, use, and disclose about you.
• The right to request that we delete your personal information.
• The right to opt out of the sale of your personal information (we do not currently sell your personal information).

You can exercise your CCPA rights by contacting us at support@essencraft.com

10. General Data Protection Regulation (GDPR) - For Users in the European Economic Area (EEA)

If you are a resident of the European Economic Area (EEA), the following additional information applies to your personal information:

• Legal Basis for Processing: We collect and process your personal information based on the following legal grounds:
1. Contractual Necessity: In some cases, we need your personal information to fulfill a contract with you, such as processing your order for Products.
2. Legitimate Interests: We may also use your personal information for our legitimate interests, such as improving the Site and our services, sending you marketing communications (with your consent), and preventing fraud. We will always balance our legitimate interests against your privacy rights.
3. Consent: In some cases, we may ask for your specific consent to collect and process your personal information, such as for sending you marketing communications. You can withdraw your consent at any time by contacting us.
• Your Data Protection Rights: Under the GDPR, you have certain rights regarding your personal information. These rights include:
1. The right to access your personal information: You have the right to request a copy of the personal information we hold about you.
2. The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
3. The right to erasure (right to be forgotten): You have the right to request that we delete your personal information, subject to certain exceptions.
4. The right to restrict processing: You have the right to restrict the way in which we process your personal information.
5. The right to data portability: You have the right to request that we transfer your personal information to another controller.
6. The right to object to processing: You have the right to object to our processing of your personal information, including for direct marketing purposes.

You can exercise your GDPR rights by contacting us at support@essencraft.com. You also have the right to lodge a complaint with a data protection supervisory authority in the EEA.

11. Nevada Privacy Rights

If you are a resident of Nevada, you have the right to opt out of the sale of certain personal information. We do not currently sell your personal information, but this provision is included for future compliance purposes. You can exercise your Nevada privacy rights by contacting us at support@essencraft.com

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or comply with legal requirements. We will post the updated Privacy Policy on the Site and encourage you to review it periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@essencraft.com.